The continued efforts on the part of Facebook to create communities and show how Coca-Cola fans all share common bounds together is done well. Conclusion

Coca-Cola is maintaining and strengthening its brand with this QR code campaign. It is also showcasing how well it integrates the many channels of customer interaction and communication with its social media efforts. The areas Coca-Cola needs to improve on however is the placement of this specific QR code. It was on a sports website which have one assume it was for a sports drink. The branding for sports on the Facebook site used as the landing page was so generic to sports, it was more like a billboard. This QR campaign was deigned for a very...

It could have been improved through the use of more effective, segmented QR codes to specific Coca-Cola sites dedicated to specific interests. Finally, the call to action was vague and more based on building awareness.
What Coca-Cola did well however was create a very effective program for driving people to their Facebook page immediately, driving up Likes. Coca-Cola's branding is predicated on a pervasive message of refreshment, and they did accomplish this very well. Finally the company did a great job of showing how it has created entertaining commercials and promotions based on their innate expertise in consumer products branding.